Track2Media was borne out of a desire to create an alternative media platform with a niche and focused target audience. Out-of-box thinking has always been our forte and we are known for taking the roads less travelled by. This unconventional than traditional in approach is our market differentiator. But then Track2Media is not a corporate media group in the conventional sense of the term. It is a consortium of journalists and other communication professionals coming out of the mainstream media with a passion, renewed focus and professional exposure.
Track2Media is focused to a specific niche audience who don’t get free, frank and fearless communication with the mainstream media. The audience loyalty index suggests that we are the 1st choice for them. We are here to explore how to communicate with the target audience in the language that they understand the best.
The Company
Incorporated in the year 2008, Track2Media commenced with the combined wisdom of benchmark journalists and communication practitioners with fresh thinking, fresh ideas and fresh approach. This collective experience, expertise and strategy coming from cross media discipline makes the company immensely resourceful in establishing as an alternative and viable media. With insights and creative thinking, we blend traditional methodology with new-style strategies for best practice communication.
At Track2Media the aim of communication is beyond conventional buzz to connect with the niche & focused audience. We rather intend to connect with the niche & focused audience and thus make meaningful impact, and not just media cacophony. We provide news, view, analysis, research and market survey to a focused audience and continuously look for new and better ways to communicate with the target audience. As against the conventional broadcast format, our approach is to get into a narrowcast zone where we may not be addressing millions of audience who have got millions of news platforms, but to a niche and focused audience for whom we are the 1st choice.
Track2Media also specializes in Media Training & Advisory to the corporate world, Contractual Publishing and help upcoming media ventures into strategizing and rolling out their plans.
Mark Johnson
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Bradley Grosh
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Patrick Pool
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John McCoist
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Jessica Priston
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Sam Kromstain
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Alan Smith
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Our Blog
A blog is not merely a personal diary. It is rather reflection of a think tank of the industry. Track2Media blog aims to cater to the media industry, politics, society, corporate, brand strategists and aspiring communication professionals with an insight of the industry and trends.
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