Track2Media positions itself as an independent media company which is not competing in a cluttered market. We have evolved our own serious business strategy and hence able to create a community around us. This positioning has also brought a sea change identity in a short span of time because we seriously practice the standards and ethics of journalism.
We have consciously avoided replicating the model of the existing successful ventures. After closely examining the evolving media market in the country, we are determined to write our own success story, instead of being someone’s Xerox version.
News and for that matter any form of media is also about creating a community around the media vehicle. The success of social networking sites clearly indicate that community oriented niche segment is the new potential zone to emerge. The days of monologue with the TG are over. It is always better to initiate dialogue with the audience, get the feedback and channelize that resource for media advocacy and activism.